DMV Communications & Marketing Director, Position No. 03465

Title: DMV Communications &amp Marketing Director, Position No. 03465

State Role Title: PR &amp Marketing Manager III

Hiring Range: $105,000 – $125,000 (Commensurate with Experience)

Pay Band: 6

Agency: Department of Motor Vehicles

Location: COMMUNICATIONS OFFICE

Agency Website: www.dmv.virginia.gov

Recruitment Type: General Public – G

Job Duties

The Director of Communications and Marketing is a professional position leading external and internal communications, marketing, community engagement and stakeholder relations.

This Director supervises a small team of professionals and is responsible for developing, executing, and evaluating strategic initiatives, aligned with the agency’s mission and vision, that advance the agency’s goals.

Responsibilities:

• Leading all communication efforts, both internal and external
• Ensuring consistent messaging across communication channels
• Overseeing social media and news media programs
• Creating and implementing marketing strategies and public information campaigns that influence consumer behavior and enhance brand identity
• Managing projects and departmental budgets
• Collaborating with other departments and cross-functional teams
• Facilitating partnerships with other organizations to enhance the agency’s reach and reputation
• Compiling and analyzing data, tracking performance metrics, and making necessary adjustments to achieve desired outcomes

The ideal candidate is a creative team leader with strong interpersonal skills and expertise in communications strategies, writing, editing, marketing, graphic design, video creation, digital and print collateral and social media management.

DMV, headquartered in Richmond, Virginia, serves approximately 6.2 million licensed drivers and ID card holders with over 8.4 million registered vehicles. In addition, DMV serves a wide array of businesses, including dealers, fuels tax customers, rental companies, driving schools, other state agencies, local governments, and non-profit organizations. DMV operates upon five fundamental core values: Trustworthiness, Respect, Accountability, Integrity and Teamwork (TRAIT). We don’t just talk about our core values, we live them!

Minimum Qualifications

• Comprehensive knowledge of media and public relations program management.
  
• Demonstrated ability to plan and manage multiple programs in media and public relations and public information.
  
• Progressively responsible professional experience in one or more communications fields.
  
• Experience managing staff and/or teams.
  
• Demonstrated ability to manage budgets and contracts.
  
• Experience managing projects.
  
• Demonstrated ability to communicate effectively orally and in writing to establish and maintain effective working relationships and to provide guidance and recommendations to agency leaders.
  
• Experience in social media planning and execution.

Additional Considerations

• Experience in video production.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

Selected candidate(s) must complete the I-9 Employment Eligibility Verification Form. DMV participates in E-Verify.

All applicants for employment must consent to a background check. Selected candidates must consent to a fingerprint-based criminal history check, driver record check, and background investigation, if applicable.

As a condition of employment, DMV will be alerted of any convictions for moving violations, including suspension of license.

Submission of an online application is required. DMV does not accept applications, resumes, cover letters, etc., in any other format. When applying for jobs, please ensure your online application or resume is complete with duties and skills associated with your work experience and years of experience to assess your skills in the screening process properly. Candidates are evaluated based on information provided in the application materials. Missing information cannot be assumed.

Contact Information

Name: DMV Employment

Phone: (804) 367-0528

Email: employment@dmv.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we encourage individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging &amp Rehabilitative Services (DARS) or the Department for the Blind &amp Vision Impaired (DBVI). Service-connected veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note : Applicants who received a Certificate of Disability from DARS or DBVI between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.